Un manuel qui étudie le processus de création de plus de 90 logos réalisés à travers le monde et qui révèle les éléments pris en compte par les designers pour représenter au mieux l'identité visuelle d'une entreprise. Ce guide est un outil pour les professionnels du design graphique et du marketing ainsi que pour les propriétaires d'une marque. ©Electre 2025
What is the secret of a logo? In an era when people are more willing and likely to "read" images rather than texts, how can logos cast a magical spell on people and arouse their desire to shop?
Logo Decode: From Logo Design to Branding tells the stories behind over ninety creative logos, offering readers valuable insights into how to create a successful logo.
It introduces the processes behind making a logo-from the study of the brand and the designer's inspirations and concepts to final design decisions that include the choice of font, color and other elements-as well as some of the profound decisions that designers have made. Logo Decode is an inspiring guide for graphic designers who want to make great logos and for businesses that want to refresh their brands.
Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends and culture, and he is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art.
Paru le : 09/06/2016
Thématique : Histoire et écrits sur le graphisme
Auteur(s) : Non précisé.
Éditeur(s) :
Promopress
Collection(s) : Non précisé.
Contributeur(s) : Editeur scientifique (ou intellectuel) : Shaoqiang Wang - Préfacier : Edwin Tan - Préfacier : Tom Corkett - Traducteur : Aurélie Chamerois - Traducteur : Jesus de Cos Pinto
Série(s) : Non précisé.
ISBN : 978-84-16504-16-9
EAN13 : 9788416504169
Reliure : Relié
Pages : 240
Hauteur: 30.0 cm / Largeur 22.0 cm
Épaisseur: 2.5 cm
Poids: 1402 g
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