Un guide pour permettre aux décideurs de tirer parti efficacement des réseaux sociaux numériques afin d'optimiser la performance de l'entreprise. ©Electre 2025
Mastering Social Selling Like a Boss
How to use social media to develop sales performance
Over the past decade, social networks have completely changed corporate communication modes, including commercial communication. Despite beginning as purely personal, social networks have become business tools, used for collecting and sharing information and strengthening links between companies and their clients.
How can sales forces take advantage of this new situation ? This is what the two authors, Sylvie Lachkar and Hervé Kabla, examine in this guide for both sales engineers and their managers, marketing teams and company management.
Combining theoretical and practical presentations, this book features real life examples taken from multiple sectors such as services, industry, engineering, software and education. It will not only serve to strengthen your sales expertise, but will also help you use your network to serve your commercial performance.
Paru le : 02/04/2017
Thématique : Management- Théories et généralités
Auteur(s) : Auteur : Sylvie Lachkar Auteur : Hervé Kabla
Éditeur(s) :
Kawa
Collection(s) : Non précisé.
Série(s) : Non précisé.
ISBN : 978-2-36778-129-7
EAN13 : 9782367781297
Reliure : Broché
Pages : 178
Hauteur: 21.0 cm / Largeur 15.0 cm
Épaisseur: 1.7 cm
Poids: 600 g
Carte fidélité
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