Histoire de l'entreprise et de son rôle dans la révolution des transports depuis sa création par les frères Edouard et André Michelin à la fin des années 1880. ©Electre 2024
Michelin
It was with the detachable tire that brothers Édouard and André Michelin played their part in the transportation revolution. This innovation, aimed initially at cyclists to help them easily repair flat tires, swiftly became synonymous with mobility and technical and social progress. The Michelin brothers, pioneers in many areas, were the first to drive a car on tires and invent a modern road signage system. They also excelled in the field of advertising, bringing to life a pile of tires and thus creating Michelin Man in 1898. This friendly spirit of mobility would accompany every transformation made in the century to come : technical advances, racing, the creation of maps and guides, and more.
The company enjoyed considerable international expansion but also had to deal with major crises, which it invariably overcame. The history of Michelin, today one of the world leaders in tire production and a flagship of French industry for 130 years, is closely linked to the history of French society and the world events that marked the 20th century.
Today, this experience is helping Michelin forge solutions to the challenges of the 21st century, from eco-responsible rubber to exploring new power sources.
Paru le : 04/09/2019
Thématique : Management- Théories et généralités
Auteur(s) : Non précisé.
Éditeur(s) :
Actes Sud
Collection(s) : Non précisé.
Contributeur(s) : Auteur adapté : Tristan de La Broise - Préfacier : Jean-Dominique Senard - Traducteur : Simon Pleasance - Traducteur : Fronza Woods
Série(s) : Non précisé.
ISBN : 978-2-330-12423-6
EAN13 : 9782330124236
Reliure : Relié sous jaquette
Pages : 336
Hauteur: 29.0 cm / Largeur 25.0 cm
Épaisseur: 4.1 cm
Poids: 2484 g
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