Des contributions dédiées à l'influence réciproque entre le monde de la culture et celui de l'entreprise. Dans la première partie, sont définies les particularités du secteur culturel à différents niveaux. Dans la seconde, les relations entre divers thèmes ou aspects de la création culturelle et le monde économique sont analysées. Avec des cas concrets et des témoignages. ©Electre 2024

Art, culture & management

Art in business and the specific features of the cultural economy

How to get inspired, as a business leader or a manager, by art and culture ? How could dramatic arts promote innovation and management ? How does the economy of culture work ? Art, culture & management bridges the gap between culture and business and reflects on the role that art and culture can play in management.

Part One deals with how art and culture influence business :

• Curiosity, a vital element in the creative process
• The fantastic genre as a source of inspiration, innovation and management
• How scene therapy can strengthen leadership skills
• Theatre and improvisation to bolster innovation
• Using the body and emotions as powerful management tools
• How art can enhance well-being and performance in the workplace of the future

Part Two examines the specificities of the cultural economy :

• Changes in the publishing industry
• Legal and fiscal structures for cultural activities
• How new technology brings a fresh lease of life to cultural spaces and the performing arts
• Hollywood's shift to the world of platforms and the changing face of cinema
• The effects of the pandemic on film-watching in France
• Jazz performances as a form of resistance against the mass culture industry

The authors, spanning both the academic and business worlds, provide a wide range of examples on how the arts are valued and what their impacts are (in cinema, theatre, music, dance, etc.). Each chapter includes both conceptual and practical insights, plenty of personal stories, and thoughts on the ties between the worlds of culture and business.

Audience :

• Students : business schools, universities
• Professionals :
  • Culture, arts, media and entertainment sectors
  • Business leaders, managers, and HR, innovation and R&D departments