The must-read summary of Scott McKain's book: "What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave". This complete summary of the ideas from Scott McKain's book "What Customers Really Want" shows that there is a fundamental disconnection between what customers really want and what businesses currently offer... ©Electre 2026

Fiche Technique

Paru le : 14/09/2016

Thématique : Publicité

Auteur(s) : Non précisé.

Éditeur(s) : Business Book Summaries

Collection(s) : Non précisé.

Série(s) : Non précisé.

ISBN : Non précisé.

EAN13 : 9782511041628

Reliure : Broché

Pages : 44

Hauteur: 18.0 cm / Largeur 12.0 cm

Épaisseur: 0.3 cm

Poids: 55 g

14,99 €

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