Guide méthodologique pour changer le business model de son entreprise. A l'aide de nombreux exemples tirés de secteurs variés, les auteurs proposent quatorze directions à explorer et désignent les obstacles à surmonter. Avec cinquante cas réels d'invention ou de réinvention de business model. ©Electre 2025
Innovate to thrive in a shifting world ! That's the pressing call for businesses of all sizes and industries.
As challenges evolve, businesses need to adapt their strategies accordingly : innovation must be intertwined with the sustainable development imperative. Instead of focusing solely on products, processes, or technologies, innovation should also encompass business models. How can a business be created or reinvented while ensuring it operates within planetary boundaries and contributes to fulfilling fundamental human needs ? This book provides a fresh perspective on tackling this precise issue. By leveraging the 3 pillars of the business model, Odyssey 3.14 invites you to explore 14 directions to invent or reinvent your business model. The stakes are high : meeting present needs without compromising the ability of future generations to meet theirs. The book stands out not only for its original content but also for its innovative presentation. Each concept is showcased on a double-page spread, seamlessly blending theory with concrete examples, infographics, and photos. Whether you're a business leader, entrepreneur, manager, or student, you'll find in this book a stimulating innovation approach, from idea generation to concrete implementation. This second edition is enriched with new recent examples and features 50 real cases of business model invention or reinvention. Their aim is to ignite inspiration and prompt you to take action ! So, are you ready for the Odyssey ahead ?
Paru le : 19/06/2024
Thématique : Gestion du changement
Auteur(s) : Auteur : Laurence Lehmann-Ortega Auteur : Hélène Musikas Auteur : Jean-Marc Schoettl
Éditeur(s) :
Dunod
Collection(s) : Non précisé.
Contributeur(s) : Préfacier : Florent Menegaux
Série(s) : Non précisé.
ISBN : 978-2-10-086638-0
EAN13 : 9782100866380
Reliure : Broché
Pages : V-224
Hauteur: 16.0 cm / Largeur 25.0 cm
Épaisseur: 1.8 cm
Poids: 430 g
Carte fidélité
Mollat Radio
