Enquête qualitative menée par une équipe sino-française à Canton sur la vie quotidienne et la consommation entre 2000 et 2010. Elle met en évidence les images positives et négatives que les Chinois ont des Européens et de leurs produits. ©Electre 2024
How The Chinese See The Europeans
Essay on the Perceptions and Values of the Chinese
This book is the result of a study carried out in Guangzhou (Canton), financed by the European Union and focusing on the perceptions that the Chinese have of Europe and Europeans.
The perceptions tell us nothing or little about the social reality and the real behaviour of others. They are above all an implicit confrontation with, the values of those who pronounce them. They act as a projection. Here, they express the framework of thought and implicit values of the Chinese, at the same time as they give a true idea of what the Chinese think of Europeans.
It is the role of the social sciences to deconstruct these perceptions in order to objectivize them, that is to say put into perspective their link with the reality described. This done, it is possible to create a certain distance in relation to what is expressed, a certain relativism. the existence of which is necessary in an intercultural perspective.
Paru le : 18/01/2016
Thématique : Sociologie de la culture
Auteur(s) : Auteur : Lihua Zheng Auteur : Dominique Desjeux Auteur : Anne-Sophie Boisard
Éditeur(s) :
le Manuscrit-www.manuscrit.com
Collection(s) : Le manuscrit savoirs
Contributeur(s) : Traducteur : David Read
Série(s) : Non précisé.
ISBN : 978-2-304-04562-8
EAN13 : 9782304045628
Reliure : Broché
Pages : 219
Hauteur: 23.0 cm / Largeur 14.0 cm
Épaisseur: 1.2 cm
Poids: 275 g
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